The Practice of Organizational Communication (CPSR) / Edition 4

The Practice of Organizational Communication (CPSR) / Edition 4

Pub. Date:
McGraw-Hill Higher Education


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The Practice of Organizational Communication (CPSR) / Edition 4

This book is addressed to upper division college students who will one day be organizational managers and leaders, and to working professionals who seek to better understand and more effectively practice organizational communication. It emphasizes the crucial, but often undervalued role communication plays in our professional lives. It also covers the communication skills that are most important to master for personal and organizational success.

Product Details

ISBN-13: 9780078039430
Publisher: McGraw-Hill Higher Education
Publication date: 11/19/2010
Edition description: New Edition
Pages: 330
Product dimensions: 7.30(w) x 8.90(h) x 0.70(d)

Table of Contents

1. Understanding Communication
2. Understanding Organizations
3. Communication Contexts & Competencies in Organizations
4. Listening: The Primary Communication Skill
5. Writing Well: A Vital Proficiency
6. Delivering Effective Presentations
7. Building Sound Arguments and Persuasive Messages
8. Leading Productive Meetings
9. Managing Conflict
10. Hiring and Getting Hired
11. Planning as a Communication Process & Tool
12. Training and Organizational Development
13. Marketing Communication: A Dialogue between Companies and Consumers
14. Public Relations: Managing Organizational Images

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