Pub. Date:
Oxford University Press
Practices of Looking: An Introduction to Visual Culture / Edition 2

Practices of Looking: An Introduction to Visual Culture / Edition 2

by Marita Sturken, Lisa CartwrightMarita Sturken
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Practices of Looking provides a comprehensive and engaging overview of how we understand a wide array of visual media and how we use images to communicate, play, and learn. Marita Sturken and Lisa Cartwright-two leading scholars in the dynamic field of visual culture and communication-explain and apply a broad range of critical methodologies to teach students how to make sense of the visual world.

Product Details

ISBN-13: 9780195314403
Publisher: Oxford University Press
Publication date: 01/02/2009
Edition description: Older Edition
Pages: 496
Product dimensions: 8.40(w) x 10.90(h) x 0.60(d)

About the Author

Marita Sturken is Professor of Media, Culture, and Communication at New York University.

Lisa Cartwright is Professor of Communication and Science Studies at the University of California at San Diego.

Table of Contents


Chapter 1 Images, Power, and Politics
Vision and Visuality
The Myth of Photographic Truth
Myth, Connotation, and the Meaning of Images
Semiotics and Signs
Images and Ideology
Image Icons

Chapter 2 Viewers Make Meaning
Producers' Intended Meanings
Aesthetics and Taste
Value, Collecting, and Institutional Critique
Reading Images as Ideological Subjects
Viewing Strategies
Appropriation and Re-Appropriation

Chapter 3 Modernity: Spectatorship, the Gaze, and Power
The Concept of the Modern Subject
Spectatorship and the Gaze
Power and the Surveillance Gaze
The Other
Gender and the Gaze
Gaming and the Gaze

Chapter 4 Realism and Perspective: From Renaissance Painting to Digital Media
Perspective and the Body
The Camera Obscura
Challenges to Perspective
Perspective in Digital Media

Chapter 5 Visual Technologies, Reproduction, and the Copy
Visualization and Technology
Visual Technologies
The Reproduced Image and the Copy
Walter Benjamin and Mechanical Reproduction
The Politics of Reproducibility
Ownership and Copyright
Reproduction and the Digital Image
3D Reproduction and Simulation

Chapter 6 Media in Everyday Life
The Media, Singular and Plural
Everyday Life
Mass Culture and Mass Media
Critiques of Mass Culture
Media Infrastructures
Media as Nation and Public Sphere
Democracy and Citizen Journalism
Global Media Events

Chapter 7 Brand Culture: The Images and Spaces of Consumption
The Rise of Brands as Image, Symbol, and Icon
The Spaces of Modern Consumerism
Brands in Consumer Society
Social Awareness and the Selling of Humanitarianism
Social Media, Consumer Data, and the Changing Spaces of Consumption
DIY Culture and the Share Economy, and New Entrepreneurism

Chapter 8 Postmodernism: Irony, Parody, and Pastiche
Simulation and the Politics of Postmodernity
Reflexivity and Distanced Knowing
Jaded Knowing and Irony
Remix and Parody
Postmodern Space, Architecture, and Design

Chapter 9 Scientific Looking, Looking at Science
Opening Up the Body to the Empirical Medical Gaze
Medicine as Spectacle: The Anatomical and Surgical
Evidence, Classification, and Identification
Bodily Interiors and Biomedical Personhood
The Genetic and Digital Body
Visualizing Pharmaceuticals and Science Activism

Chapter 10 The Global Flow of Visual Culture
The History of Global Image Reproduction
Concepts of Globalization
The World Image
Global Television
The Global Flow of Film
Social Movements, Indigenous Media, and Visual Activism
The Global Museum and Contests of Culture
Refugees and Borders


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