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Oxford University Press, USA
Practices of Looking: An Introduction to Visual Culture / Edition 1

Practices of Looking: An Introduction to Visual Culture / Edition 1

by Marita Sturken


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Product Details

ISBN-13: 2900198742714
Publisher: Oxford University Press, USA
Publication date: 02/28/2001
Edition description: Older Edition
Pages: 400
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Marita Sturken is Professor of Media, Culture, and Communication at New York University.

Lisa Cartwright is Professor of Communication and Science Studies at the University of California, San Diego.

Table of Contents

1Practices of Looking: Images, Power, and Politics10
The myth of photographic truth16
Images and ideology21
How we negotiate the meaning of images25
The value of images31
Image icons36
Further Reading43
2Viewers Make Meaning45
Producers' intended meanings45
Aesthetics and taste48
Reading images as ideological subjects50
Encoding and decoding56
Appropriation and oppositional readings58
Re-appropriations and counter-bricolage68
Further Reading70
3Spectatorship, Power, and Knowledge72
Psychoanalysis and the image spectator72
The gaze76
Changing concepts of the gaze82
Discourse, the gaze, and the other93
Power/knowledge and panopticism96
The gaze and the exotic100
Further Reading107
4Reproduction and Visual Technologies109
Realism and the history of perspective111
Realism and visual technologies115
The reproduction of images121
Reproduced images as politics130
Visual technologies and phenomenology134
The digital image138
Virtual space and interactive images144
Further Reading149
5The Mass Media and the Public Sphere151
Critiques of the mass media161
The mass media and democratic potential168
Television and the question of sponsorship172
Media and the public sphere177
New media cultures183
Further Reading187
6Consumer Culture and the Manufacturing of Desire189
Consumer society191
Commodity culture and commodity fetishism198
Addressing the consumer203
Images and text209
Envy, desire, and glamour212
Belonging and difference218
Bricolage and counter-bricolage222
The brand227
Anti-ad practices231
Further Reading235
7Postmodernism and Popular Culture237
The copy, pastiche, and institutional critique259
Popular culture: parody and reflexivity264
Addressing the postmodern consumer270
Further Reading277
8Scientific Looking, Looking at Science279
Images as evidence280
Scientific looking286
Images in biomedicine: sonograms and fetal personhood291
Scientific images as advocacy and politics294
Vision and truth298
Genetics and the digital body300
Popular science308
Further Reading313
9The Global Flow of Visual Culture315
Television flow: from the local to the global318
The critique of cultural imperialism322
Markets of the Third World324
Alternative circulations: hybrid and diasporic images327
The Internet: global village or multinational corporate marketplace?333
The World Wide Web as private and public sphere338
The challenge of the Internet to privacy, censorship, and free speech342
The place of the visual in the new millennium344
Further Reading346
Picture Credits371

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