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Pre-test-market models : validation and managerial implications
     

Pre-test-market models : validation and managerial implications

by Glen L Urban
 

Product Details

BN ID:
2940023416243
Publisher:
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
27 KB

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