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What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.
Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.
Applying this prescription to all aspects of marketingadvertising, public relations, customer service, and salesPredatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as:
The ten most budget-conscious cities in AmericaThe top ten reasons why advertising failsThe eight characteristics of America's highest-rated retail salespeople
"Be first. Be right. Or be dead," Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.
|Publisher:||The Crown Publishing Group|
|Product dimensions:||5.50(w) x 8.50(h) x 0.50(d)|
About the Author
C. Britt Beemer is the founder and CEO of the marketing firm America’s Research Group, based in South Carolina, and the author of several books, including Predatory Marketing and It Takes a Prophet to Make a Profit. Before becoming a writer and CEO, he worked as a political manager on sixteen US senatorial campaigns. He lives in Florida.
Robert L. Shook is the author of more than fifty books. He specializes in nonfiction writing, primarily business-related books. During his career, he has interviewed thousands of people, including a wide variety of high-profile individuals.
Table of Contents
|1||What the Numbers Tell||1|
|Consumer Mind Reader #1||22|
|2||Everything You Need to Know About Trends||24|
|Consumer Mind Reader #2||51|
|3||Implementing a Marketing Strategy||53|
|Consumer Mind Reader #3||75|
|4||The Numbers Business Is a People Business||77|
|Consumer Mind Reader #4||101|
|Consumer Mind Reader #5||124|
|6||Never Underestimate the Competition||126|
|Consumer Mind Reader #6||148|
|7||A Predatory Strategy||150|
|Consumer Mind Reader #7||171|
|8||The Niche Player||173|
|Consumer Mind Reader #8||198|
|9||The Long-term Strategist||200|
|Consumer Mind Reader #9||225|
|10||Customers for Life||227|
|Consumer Mind Reader #10||258|
|11||Nothing Is Constant but Change||260|
|A Personal Note From the Author||274|