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Predicting Personality: Using AI to Understand People and Win More Business

Predicting Personality: Using AI to Understand People and Win More Business

by Drew D'Agostino, Greg Skloot


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Available for Pre-Order. This item will be available on November 19, 2019


The ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers

Not long ago, we imagined a hyper-connected world full of trust and openness—a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is much harder than ever before.

Despite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence—Personality AI—may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators tear down walls, establish trust with their audiences, and utilize data to build meaningful relationships, strengthen empathy, and win more customers.

Predicting Personality is a practical, real-world playbook for any individual or business whose success hinges on the ability to communicate effectively and build teams. Authors Drew D’Agostino and Greg Skloot—CEO and President, respectively, of Crystal, the app that tells you anyone's personality—show you how businesses can leverage Personality AI and machine learning to grow faster and communicate more effectively than was previously possible. This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications in both life and business. This book:

● Explains how to understand personality types in various contexts, including sales, recruiting, coaching

● Provides guidelines for using personality data to learn and execute

● Explores ethics and compliance considerations surrounding the use of Personality AI

● Offers valuable insights from a leader in the business applications of Personality AI

Predicting Personality: Using AI to Understand People and Win More Business is a must-have guide for C-suite executives, sales and marketing professionals, coaches, recruiters, and business owners.

Product Details

ISBN-13: 9781119630999
Publisher: Wiley
Publication date: 11/19/2019
Pages: 336
Sales rank: 404,789
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

About the Author

DREW D'AGOSTINO is CEO of Crystal, an app that uses AI to accurately reveal people's motivations, communication styles, and other behavioral traits. Crystal has been featured in Inc., Fortune, CNN, Fast Company, MIT Technology Review, Wired, and The Guardian. Previously, Drew was CTO of, an event management software firm.

GREG SKLOOT is President and COO of Crystal and a passionate evangelist for leveraging AI to better understand personality and build stronger relationships. Previously, Greg was Vice President of Growth at fitness-technology startup Netpulse and CEO of

Table of Contents


Part 1: The truth about personality
Making sense of human behavior in messy, unpredictable world

1. The high cost of not understanding people

2. The ingredients of a unique personality

3. The biggest challenges to successful communication

4. How to understand anyone’s personality

5. The personality map

Part 2: Read your own user manual
Understanding your personality and how to use it to your advantage

6. Personality differences shape every relationship

7. How to find your personality type

8. Take a personality assessment

9. The 16 personality types

10. How Drew was fired (and then rehired)

Part 3: How Personality AI works
Understanding the technology driving the personality revolution

11. Why the soft skills are the hardest

12. Before Personality AI: Flying blind

13. How AI Is already impacting you

14. A GPS for communicating with people

15. Under the hood of Personality AI

16. Using Personality AI to understand anyone

Part 4: Communicate Better
Using personality profiles to communicate effectively with anyone

17. Communicating with ignorance vs. empathy

18. Adapting to different personality types

19. Personality AI for email outreach

20. Personality AI for sales meetings

21. Personality AI for difficult conversations

22. Personality AI for more situations

Part 5: Lead better
Using personality profiles to build teams with chemistry

23. Understanding the dynamics of your team

24. Facilitating one-on-one chemistry between others

25. Creating chemistry within an entire group

26. Becoming an empathy-driven leader

Part 6: Predict Responsibly
Understanding the proper, ethical use of Personality AI

27. How to properly use personality data

28. Restoring empathy in a hyper-skeptical world


About the Authors