Prescribing Faith: Medicine, Media, and Religion in American Culture

Prescribing Faith: Medicine, Media, and Religion in American Culture


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Prescribing Faith: Medicine, Media, and Religion in American Culture by Claire Hoertz Badaracco

The healing powers of medicine and prayer are often media headlines. Not explored is how media itself has shaped popular ideas about religion and health. Prescribing Faith traces the confluence of medicine, media and religion from mid-nineteenth century American culture to the present day. Badaracco examines how media portrays the relationship between religious faith and medicine, showing that the relationship is one fraught with conflict of interest, controversy, and paradox. Prescribing Faith offers valuable insight into deconstructing religion and medicine as shaped by today's media.

Product Details

ISBN-13: 9781932792898
Publisher: Baylor University Press
Publication date: 10/01/2007
Pages: 278
Product dimensions: 6.00(w) x 9.00(h) x 0.58(d)
Age Range: 18 Years

About the Author

Claire Hoertz Badaracco (Ph. D. Rutgers) is Full Professor in the College of Communication, Marquette University. She is the editor of Quoting God: How Media Shape Ideas about Religion and Culture (Baylor University Press, 2005), Trading Words: Poetry, Typography, and Illustrated Books in the Modern Literary Economy (1995) and American Culture and the Marketplace (1992).

Table of Contents


1 Man’s Accidents are God’s Purposes

Harvard & Heroic Cures

2 Launching a Scientific Religion

Christian Science & the Book

3 Measuring Prayers

Scientific Models of Religion

4 Belief & Wellness

Medical Pluralism & Healing

5 The Medicated Public Square

Advertising Science





What People are Saying About This

Stewart M. Hoover

This book is a landmark account of the construction and commodification of medicine and health.

Judith M. Buddenbaum

Anyone who cares about health and healthcare in the United States will find Claire Hoertz Badaracco’s analysis of the sometimes complementary, competitive, symbiotic, and synergistic relationships between and among medicine, the media, and religion fascinating. Prescribing Faith deserves to be widely read and discussed by students, academics, policymakers and practitioners in medicine, pharmacy, journalism, advertising, and public relations.

John P. Ferré

In this hard-nosed analysis of medicine, religion, and mass media, Claire Badaracco explains the history behind today’s wholesale promotion of anxiety over health. Prescribing Faith is an engaging study that holds out the hope that spirituality will serve as an antidote to relentless pharmaceutical marketing.

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