Pub. Date:
Presidential Campaign Communication: The Quest for the White House / Edition 1

Presidential Campaign Communication: The Quest for the White House / Edition 1

by Craig Allen Smith
Current price is , Original price is $29.95. You

Temporarily Out of Stock Online

Please check back later for updated availability.


Presidential Campaign Communication is designed to help readers understand and appreciate more fully the ways that the people of the United States use the process of human communication to select their Presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships and redefining communities and shaping public identities and priorities.

The book highlights three major areas:

  • Presidential Campaigns as Communication – A consideration of the ways in which Constitutional requirements create political challenges that can only be met by influencing people through communication. Relevant communication theories are introduced and applied to frame the communication challenges facing candidates, voters and the media.

  • Stages of the Campaign for the White House – Presidential campaigns evolve through identifiable stages – from surfacing through the primaries and nomination to resolution in the Electoral College. Each stage presents a different set of communication dynamics and challenges for the participants, and different ways for observers to understand the progress being made.

  • Modes of Presidential Campaign Communication. – Laws and rules, political debates, campaign speeches, advertising, news coverage, email and “You Tube” provide political actors with a variety of ways to shape the campaign’s evolution.

Written with verve and clarity, and illustrated with varied examples including the 2008campaigns, Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.

Product Details

ISBN-13: 2900745646090
Publisher: Wiley
Publication date: 03/23/2010
Series: Contemporary Political Communication Series
Edition description: Older Edition
Pages: 256
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Craig Allen Smith is Professor of Communication at North Carolina State University.

Table of Contents

  • Contents
  • Part I: General Election Campaign Strategy
  • Chapter 1: Presidential Campaigns as Communication
  • Chapter 2: The Rhetorical Puzzle
  • Chapter 3: The Rules are Rhetorical Constructions
  • Chapter 4: Perspectives on Campaign Media
  • Synthesizing Part I
  • Part II: Modes of Presidential Campaign Communication
  • Chapter 5: Acclaiming, Attacking and Defending
  • Chapter 6: Campaign Speeches
  • Chapter 7: Campaign Journalism
  • Chapter 8: Advertising Candidates in the Political Market
  • Chapter 9: Televised Presidential Debates: The Rhetorical Super Bowl
  • Chapter 10: Using New Media for Familiar Puzzles
  • Synthesizing Part II
  • Part III : The Stages of the Campaign for the White House
  • Chapter 11: The Surfacing Stage
  • Chapter 12: The Nomination Stage
  • Chapter 13: The Consolidation Stage
  • Chapter 14: The Election Stage
  • Synthesizing Part III
  • Conclusion: The Quest for the White House
  • Bibliography

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews