Fully revised and updated throughout, the book’s twelve chapters build on its original argument and examples to highlight four key themes:
Presidential campaigns are communication—evolving constitutional requirements and the Digital Age create a rhetorical puzzle for aspiring presidents. Campaigning is a quest and each stage invites new strategies and metrics.
The varied impact of modes of presidential campaign communication - Laws and rules, speeches, debates, advertising, news reports, social media and entertainment are all means of influencing public debate and electoral preferences. They provide differing ways to reshape political images and perceptions during the evolving campaign.
Citizens, campaigners and reporters bring unique agendas to the campaign—this ‘trialogue’ of dynamic interactions constitutes communities and contests issues, images and resources.
The changing dynamics of the US electorate - Americans have sorted themselves into increasingly like-minded communities which complicates the quest for consensus, resulting in a multiplicity of opinions rather than a strong majority voice.
Written with verve and clarity, and richly illustrated with 45 case studies and detailed analysis of the 2012 campaign, the second edition of Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.
Fully revised and updated throughout, the book’s twelve chapters build on its original argument and examples to highlight four key themes:
Presidential campaigns are communication—evolving constitutional requirements and the Digital Age create a rhetorical puzzle for aspiring presidents. Campaigning is a quest and each stage invites new strategies and metrics.
The varied impact of modes of presidential campaign communication - Laws and rules, speeches, debates, advertising, news reports, social media and entertainment are all means of influencing public debate and electoral preferences. They provide differing ways to reshape political images and perceptions during the evolving campaign.
Citizens, campaigners and reporters bring unique agendas to the campaign—this ‘trialogue’ of dynamic interactions constitutes communities and contests issues, images and resources.
The changing dynamics of the US electorate - Americans have sorted themselves into increasingly like-minded communities which complicates the quest for consensus, resulting in a multiplicity of opinions rather than a strong majority voice.
Written with verve and clarity, and richly illustrated with 45 case studies and detailed analysis of the 2012 campaign, the second edition of Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.
Presidential Campaign Communication
320
Presidential Campaign Communication
320Paperback(2nd Revised ed.)
Product Details
| ISBN-13: | 9780745680231 |
|---|---|
| Publisher: | Polity Press |
| Publication date: | 01/20/2015 |
| Series: | Contemporary Political Communication |
| Edition description: | 2nd Revised ed. |
| Pages: | 320 |
| Product dimensions: | 6.70(w) x 9.60(h) x 0.90(d) |