PrestaShop is a hidden gem. There are many much more widely known online shopping cart solutions that have nothing like the features, potential, and ease of use that this open source, completely free-to-use, system has. But until now there has been no information available on how to make the most of it. This book takes a step-by-step approach to help you set up your own e-commerce store and maximize its potential. Even if you are totally new to e-commerce and PrestaShop, you can have your own functioning e-commerce store quickly and with tiny expenditure. Imagine the feeling when you get that glorious e-mail saying that you have your first paying customer.
This practical guide follows the order of developing an active business. Packed with easy-to-follow steps with loads of screenshots and clear explanations, it follows a step-by-step approach to set up a PrestaShop e-commerce store from the very beginning through finding a web host, setting up your PrestaShop store, accepting money from customers, and planning for the future of your business.
The first few chapters are a lightening, but thorough, illustration of how to get your shop online, stocked up, and looking smart and unique, including some really cool and really simple product features to show off your wares in style - very quickly. The later chapters are quite diverse and cover some exciting stuff such as newsletters, loyalty schemes, alternative revenue streams, statistics and analytics. You will also learn about security, disaster recovery, payment handling, currencies, taxes, shipping, and more. Towards the end, the chapters cover final preparations before going live, handling orders in PrestaShop, and how to promote your store and get more customers. Once the money starts to flow, the book looks at the future of e-commerce and your PrestaShop business. Then it discusses how to get to the top of your niche and stay there. And then the big secret: to use the knowledge you have gained to turn a single PrestaShop into a thriving e-commerce empire.
The Appendix covers a number of worthwhile topics such as a handy PrestaShop control panel reference and various web resources for PrestaShop.
Start and run your own e-commerce business using PrestaShop
The book is structured so that following the chapters in order leads to building a fully functioning and live trading PrestaShop. Guidance is also given should you wish to learn or practice your skills in an offline, non-trading environment.
Every chapter contains clearly structured and illustrated step-by-step explanation to achieve the goals discussed. Nothing is left for readers to work out themselves, but it would be very simple for them to use the information to go beyond the specific tutorials, should they wish to do so.
There is optional additional reading, including more than a dozen specifically written downloadable e-books made available on the book's support website just for readers of PrestaShop 1.3 Beginners Guide.
Who this book is for
This book is for anybody who wants a fully functioning e-commerce store using PrestaShop. You do not have to have any previous knowledge of PrestaShop or any aspect of e-commerce or business in general. If you do, then you will probably find this guide really valuable as well. The book covers all you need to know about starting your own e-commerce business.
Most Helpful Customer Reviews
PrestaShop 1.3, Beginner's Guide by John Horton Review by John Barton PrestaShop 1.3, Beginner's Guide by John Horton does exactly what is suggested by the title in that it provides a comprehensive and detailed guide to novices looking to set up their own online shops. While it is aimed at total beginners it never talks down to the reader and neither does it merely scratch the surface of the topic requiring you to go off and search for the real valuable information somewhere else. This book takes you from clueless beginner (which I undoubtedly was) to someone equipped with the knowledge, resources and additional support to be quite confident in setting up an effective online retail presence (which I believe I now am). From the word go, I was caught by the evident enthusiasm of the author and the fact he is clearly such an expert on the subject. I also liked the fact that he laid down his 'seven day challenge' and included some excerpts from his own 'story' throughout the book. Anyone who has even a faint idea about selling products online would undoubtedly benefit from this book as it gives you not just the technical information but the business input too. Likewise, if you already have an idea of what you want to sell and why it is a good product then you have a complete technical guide as to how to make that happen. It actually helps if you have at least a certain comfort level with some simple computing basics, but even if you don't the processes described are in sufficiently layman's terms to make it easy for almost anyone. I can be quite confident in saying that this book contains pretty much everything you will need to set up a sophisticated and successful online shop. It doesn't go crazy though and go off on any disingenuous tangents by, for example, trying to explain Content Management Systems or some other equally esoteric topic. Overall, I think an excellent balance is achieved. PrestaShop 1.3, Beginner's Guide is written in a very chatty and engaging style and the author's personality comes through loud and clear - you really do feel like he wants to make it as easy as possible for you to succeed. It is always down-to-earth and although the author clearly knows his topic well, he does go to great lengths to take everything step by step and make it as absolutely logical as possible. The level of detail is sufficient if you have never covered the particular task before.The addition of screen shots is also very convenient and makes the process easier. The 'What just happened' section is particularly good and there are plenty of reassuring summaries throughout so you can feel the book is not just running away with itself and the reader can keep recycling and reprocessing the information. Most importantly, he has done it himself and made a success of it. He has set up over 10 online shops, has been through all the different options, experienced the pitfalls, the highs and lows, and is passing on the very best information and advice possible to a new lucky group of shop owners.
This book is perfect for beginners in Prestashop, the best way to start learning this amazing online store platform. In this book the author makes setting up and using Prestashop seem very easy and uncomplicated. This book is everything you need to take the first steps in Prestashop 1.3 and more. Not just the Prestashop stuff but everything related to a fast profitable start in e-commerce. The book is well written and it is obvious that John Horton is an experienced educator who understands how to communicate and transfer knowledge. Every page is a self-contained and very well written, with examples and screen shots and exact directions to process. The book is divided into chapters for each of the different major topics with complete Table of Contents, make it very easy to find exactly the help you're looking for. The writing is in a very light and to the point, making the reading almost fun and certainly not difficult. Each chapter has depth and substance, and then dives right into how-to. You can either read through it cover to cover or use it as a reference manual in the future. I picked up several good tips and tricks from this book and have implemented the author's brilliant advice especially with regards to marketing, business planning and online security with Prestashop. I wouldn't hesitate to recommend it to anyone who is looking to build an online business from home who wants to get started fast and with a low cost with Prestashop.