Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricingby Sarah Maxwell
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
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Meet the Author
Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.
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Sarah Maxwell knows pricing like nobody's business. After reading this hidden gem, I'm so much better equipped with the knowledge of how pricing works, especially when it comes to how businesses try to cheat me out of my very last dime. In these troubling times, what with the housing market and gasoline prices being what they are, I'm thrilled to see someone come forward with a price war manifesto like this one. This is FREAKONOMICS for pricing if ever there was such a thing!