Pricing: Making Profitable Decisions / Edition 3 available in Hardcover
- Pub. Date:
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
|Product dimensions:||6.86(w) x 8.96(h) x 1.17(d)|
Table of ContentsSection I IntroductionChapter 1 Effective Pricing Management Section II Economic Foundations of Pricing Theory Chapter 2 The Economics of Price Determination Chapter 3 The Economics of Information Chapter 4 Signaling and Managing Competition Section III Understanding Customer and Buyer Behavior Chapter 5 Behavioral Foundations for Pricing Management Chapter 6 Pricing Practices that Endanger Profits Chapter 7 Price and Customers' Perceptions of Value Chapter 8 Customer Value Analysis Chapter 9 Research Methods for Pricing Decisions Section IV Profitability Analysis for Pricing Decisions Chapter 10 The Role of Costs in Pricing Decisions Chapter 11 Using Leverage for Developing Pricing Strategies Chapter 12 Marketing Profitability Analysis Section V Developing Pricing Strategies Chapter 13 Experience Curve Pricing Chapter 14 Pricing Over the Product Life Cycle Chapter 15 Product-Line Pricing Section VI Managing the Pricing Function Chapter 16 Developing a Price Structure (and more...)