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Pricing: Making Profitable Decisions / Edition 3

Pricing: Making Profitable Decisions / Edition 3

by Kent B. Monroe


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Product Details

ISBN-13: 9780072528817
Publisher: McGraw-Hill/Irwin
Publication date: 09/28/2002
Edition description: 3RD
Pages: 688
Product dimensions: 6.86(w) x 8.96(h) x 1.17(d)

Table of Contents

Section I IntroductionChapter 1 Effective Pricing Management Section II Economic Foundations of Pricing Theory Chapter 2 The Economics of Price Determination Chapter 3 The Economics of Information Chapter 4 Signaling and Managing Competition Section III Understanding Customer and Buyer Behavior Chapter 5 Behavioral Foundations for Pricing Management Chapter 6 Pricing Practices that Endanger Profits Chapter 7 Price and Customers' Perceptions of Value Chapter 8 Customer Value Analysis Chapter 9 Research Methods for Pricing Decisions Section IV Profitability Analysis for Pricing Decisions Chapter 10 The Role of Costs in Pricing Decisions Chapter 11 Using Leverage for Developing Pricing Strategies Chapter 12 Marketing Profitability Analysis Section V Developing Pricing Strategies Chapter 13 Experience Curve Pricing Chapter 14 Pricing Over the Product Life Cycle Chapter 15 Product-Line Pricing Section VI Managing the Pricing Function Chapter 16 Developing a Price Structure (and more...)

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