Pricing, Online Marketing Behavior, and Analytics

Pricing, Online Marketing Behavior, and Analytics

by G. Viglia

Paperback(1st ed. 2014)

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Product Details

ISBN-13: 9781349489886
Publisher: Palgrave Macmillan US
Publication date: 10/09/2015
Edition description: 1st ed. 2014
Pages: 106
Product dimensions: 5.51(w) x 8.50(h) x (d)

About the Author

Giampaolo Viglia is a Post Doctorate Research Fellow at the University of Eastern Piedmont, Italy.

Table of Contents

1. Definition of Online Marketing 2. Online Marketing Communication Channels 3. Online Marketing Metrics and Analytics 4. Online Pricing 5. A Peculiar Type of Revenue Management: Overbooking 6. Case Study: Applications on the Hotel Industry

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