Principled Persuasion in Employee Communication

Principled Persuasion in Employee Communication

by Mike Churchman


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Product Details

ISBN-13: 9781472475060
Publisher: Taylor & Francis
Publication date: 12/28/2015
Edition description: 1
Pages: 184
Product dimensions: 6.00(w) x 9.10(h) x 0.50(d)

About the Author

Mike Churchman has spent over 40 years as a practitioner of persuasive communication, for nearly half that time in top London advertising agencies, and then as partner in his own consultancy specialising in internal communication. He’s an Oxford graduate in English Language and Literature and was elected Fellow of the Institute of Practitioners in Advertising in 1989 and Fellow of the Institute of Directors in 1994.

Table of Contents


Part I A Continuing Journey

Chapter 1: Pathways from the past: the evolution of employee communication;

Chapter 2: Pathways to the future: five converging forces shaping the future of work;

Part II Signposts for the Road Ahead

Chapter 3: Changing minds: the basic principles of principled persuasion;

Chapter 4: Happiness at work: the principles of hedonic persuasion;

Chapter 5: Harm at work: the principles of mindful persuasion;

Chapter 6: The good life at work: the principles of ethical persuasion;

Part III Making Conversation along the Way

Chapter 7: Watch your language: the principles of meaningful persuasion;

Chapter 8: Say it with feeling: the principles of rhetorical persuasion;

Chapter 9: Tell the truth: the principles of truthful persuasion;

Part IV Next Steps

Chapter 10: Make the right moves: practical steps towards a progressive organisation nurtured by principled persuasion.

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