Principles and Practice of Sport Management / Edition 2

Principles and Practice of Sport Management / Edition 2

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Jones & Barlett Learning


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Principles and Practice of Sport Management / Edition 2

Thorough, practical, and lively, Principles and Practice of Sport Management lays the groundwork for students as they study and prepare for successful careers in sport management. Here's why you should adopt this text book: * The first six chapters give students a comprehensive overview of the fundamental principles of sport management——history, management, marketing, finance, law, and ethics. Then students can apply each of the six principles in every one of the next 13 chapters which present comprehensive overviews of the major sport industry segments in which a sport manager could work. * Two international chapters give readers a broad view of sport management in the global context which they'll need as the world grows increasingly "smaller" in the decades to come. In addition, the reader better understands the difference between the "globalization of sport" as opposed to the "Americanization" of global sport. * The book ofers a unique blend of information from both academic and industry perspectives. Students will appreciate that they are learning, not only from teachers but also from those that "have been there." * Students or anyone seeking a career, internship, or more information can use the information provided to contact the sources directly. In addition, Chapter 20 provides valuable career advice and sample resumes.

Product Details

ISBN-13: 9780763726232
Publisher: Jones & Barlett Learning
Publication date: 12/17/2004
Edition description: Older Edition
Pages: 488
Product dimensions: 7.00(w) x 8.90(h) x 1.00(d)

Table of Contents

Contents: FOUNDATIONS OF SPORT MANAGEMENT * History of Sport Management * Management Principles Applied to Sport Management * Marketing Principles Applied to Sport Management * Financial Principles Applied to Sport Management * Legal Principles Applied to Sport Management * Ethical Principles Applied to Sport Management * AMATEUR SPORT INDUSTRY * High School and Youth Sports * Collegiate Sport * The European Sport Club System * International Sport * PROFESSIONAL SPORT INDUSTRY * Sports Agency * Professional Sport * SPORT INDUSTRY SUPPORT SEGMENTS * Facility Management * Event Management * Media Relations * Sport Broadcasting * The Sporting Goods Industry and the Sale of Licensed Products * LIFESTYLE SPORTS * Health and Fitness Industry * Recreational Sport * CAREER PREPARATION * Strategies for Career Success

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