Principles of Economics / Edition 2

Principles of Economics / Edition 2

Pub. Date:
McGraw-Hill Companies, The
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Principles of Economics / Edition 2

This brand-new principles of economics text is the most exciting new entry in years. Written by two well-known and well-respected economists,Bob Frank and Ben Bernanke,the text seeks to teach introductory students the core economic concepts—the essence of economics—without overwhelming them with details. Principles of Economics presents the material in an intuitive way that avoids excessive math. The authors introduce a well-articulated short list of core principles,reinforce them by illustrating and applying each principle in several contexts,and then ask students to work exercises to see what they've learned.

The text seeks to create "Economic Naturalists"; that is,after reading the text,students will ask (and answer) questions about their economic environment. For example,students will see Braille dots on drive-up ATMs and ask why they're there. Peppered with such thought-provoking examples,Frank and Bernanke not only engage students,but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

Product Details

ISBN-13: 9780072882452
Publisher: McGraw-Hill Companies, The
Publication date: 07/16/2003
Edition description: Older Edition
Pages: 896
Product dimensions: 8.72(w) x 11.12(h) x 1.39(d)

Table of Contents

Part I Introduction

Ch 1 Thinking Like an Economist

Ch 2 Comparative Advantage

Ch 3 Supply and Demand

Part II Competition and the Invisible Hand

Ch 4 Elasticity

Ch 5 Demand

Ch 6 Perfectly Competitive Supply

Ch 7 Efficiency and Exchange

Ch 8 The Invisible Hand in Action

Part III Market Imperfections

Ch 9 Monopoly, Oligopoly, and Monopolistic Competition

Ch 10 Games and Strategic Behavior

Ch 11 Externalities and Property Rights

Ch 12 The Economics of Information

Part IV Economics of Public Policy

Ch 13 Labor Markets, Poverty, and Income Distribution

Ch 14 The Environment, Health, and Safety

Ch 15 Public Goods and Tax Policy

Part V Macroeconomics: Data and Issues

Ch 16 Spending, Income, and GDP

Ch 17 Inflation and the Price Level

Ch 18 Wages and Unemployment

Part VI The Economy in the Long Run

Ch 19 Economic Growth

Ch 20 Saving, Capital Formation, and Financial Markets

Ch 21 The Financial System, Money, and Prices

Part VII The Economy in the Short Run

Ch 22 Short-Term Fluctuations

Ch 23 Spending and Output in the Short Run

Ch 24 Stabilizing the Economy: The Role of the Federal Reserve

Ch 25 Aggregate Demand and Aggregate Supply

Ch 26 Macroeconomic Policy

Part VIII The International Economy

Ch 27 Exchange Rates and the Open Economy

Ch 28 International Trade and Capital Flows


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