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Principles Of Fundraising: Theory And Practice
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Principles Of Fundraising: Theory And Practice

by Wesley E. Lindahl
 

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ISBN-10: 0763759147

ISBN-13: 9780763759148

Pub. Date: 03/06/2009

Publisher: Jones & Bartlett Learning

Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily

Overview

Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising.

Product Details

ISBN-13:
9780763759148
Publisher:
Jones & Bartlett Learning
Publication date:
03/06/2009
Edition description:
1E
Pages:
299
Product dimensions:
7.00(w) x 8.90(h) x 0.90(d)

Table of Contents

Preface ix

Acknowledgments xi

Chapter 1 Principles of Fundraising: Theory and Practice 1

Marketing Orientation: Focusing on Donor Relationships 2

Philanthropy 4

Giving USA Data and Trends in Giving 9

Global Philanthropy 13

Resources 15

Conclusion 19

References 19

Chapter 2 Individual Donor Motivations 21

Complex Motivations 22

Altruistic Giving 25

Identification Theory 27

Listening to Donors 27

Boston Area Diary Study 28

Elite Giving 29

References 42

Chapter 3 Three Corporate and Foundation Fundraising 45

Historical Review 46

Corporate Philanthropy 46

Evolution of Corporate Philanthropy 47

Foundation Philanthropy 48

Evolution of Foundations 50

Corporate and Foundation Giving: Pieces of the Pie 51

Motivations for Corporate and Foundation Philanthropy 53

Corporate Giving Structures 55

Corporate and Foundation Partnership Concerns 61

Trends in Corporate and Foundation Philanthropy 63

References 67

Chapter 4 History of Fundraising 69

Early Philanthropy 70

Biblical Giving 70

Other Early Religious Giving 71

Vietnamese Organized Giving 71

Middle Ages Fundraising 72

Giving in the New World 72

Fundraising in the United States 73

References 83

Chapter 5 Theories of Fundraising 85

Systems Theory 86

Social Exchange Theory 89

Social Interactions Model 96

Warm-Glow Giving 97

Prestige and Signaling 99

Co-orientation Model 101

Persuasion Theory 102

Marketing Exchange 103

Lifetime Value 104

References 105

Chapter 6 Government Regulation of Fundraising and Charitable Giving 107

Federal, State, and Local Regulation of Fundraising 108

Nonprofit Organizations 109

Federal Tax Law for CharitableContributions 113

Federal Reporting Requirements: IRS Form. 990 121

Current Regulatory Environment 126

References 127

Chapter 7 The Fundraising Process 129

Research for Fundraising 130

Planning for Fundraising 140

Goal Setting 141

Cultivation for Fundraising 143

Solicitation for Fundraising 152

Stewardship for Fundraising 161

Evaluation for Fundraising 171

Fundraising as a Nonlinear Process 173

References 174

Chapter 8 Boards and Fundraising 177

Effective Boards 178

Board Fundraising 184

Prestige and Board Involvement 189

References 190

Chapter 9 Religious Fundraising 191

Islamic Fundraising and Giving 192

Christian Fundraising and Giving 199

Jewish Fundraising and Giving 212

Other Religious Fundraising 218

Conclusion 219

References 220

Chapter 10 Ten Fundraising Among Diverse Populations 223

A Diverse Nation 224

African American Philanthropy 226

Latino Philanthropy 228

Asian American Philanthropy 230

Native American Philanthropy 232

Barriers to Giving 233

References 235

Chapter 11 Ethical Practices in Fundraising 237

United Way Scandal 240

Honor Boxes 241

Ethical Decision Making 242

Nonprofit Accountability to Stakeholders 245

Paid Solicitation 247

Conflicts of Interest 248

Ethical and Legal Issues Raised by Commercialism in Schools 248

Privacy and Confidentiality 249

Relationships of Trust 249

References 254

Chapter 12 Organizational Issues in Fundraising 257

Organizational Structure 257

Budgeting and Resource Allocation 265

Human Resource Issues in Fundraising 270

References 277

Index 279

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