Principles of International Marketing / Edition 1

Principles of International Marketing / Edition 1

by Julia Spencer
ISBN-10:
0631192514
ISBN-13:
9780631192510
Pub. Date:
08/15/1994
Publisher:
Wiley

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Overview

Principles of International Marketing / Edition 1

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

Product Details

ISBN-13: 9780631192510
Publisher: Wiley
Publication date: 08/15/1994
Series: Institute of Export Series
Pages: 208
Product dimensions: 6.00(w) x 9.00(h) x 0.44(d)

Table of Contents

Foreword.

Series Editor's Introduction.

About The Institute of Export Examinations.

List of Figures and Exhibits.

1. Selecting a Marketing Strategy: Case Study 1.

2. Selecting a Marketing Strategy: Case Study 2.

3. Selecting a Marketing Strategy: Case Study 3.

4. World Markets.

5. Physical Distribution Factors in International Marketing.

6. United Kingdom Distribution Channels.

7. Overseas Distribution Channels.

8. Company Owned Distribution Channels.

9. Licensing, Franchising, Joint Ventures and Management Contracts.

10. Other Distribution Channels and Channel Selection.

11. Visiting Overseas Markets.

12. The Role of Service in International Marketing.

13. Promotion.

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