Principles of Marketology, Volume 2: Practice

Principles of Marketology, Volume 2: Practice

by Hashem Aghazadeh

Hardcover(1st ed. 2017)

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Product Details

ISBN-13: 9781137579805
Publisher: Palgrave Macmillan US
Publication date: 04/29/2017
Edition description: 1st ed. 2017
Pages: 703
Product dimensions: 6.10(w) x 9.25(h) x (d)

About the Author

Hashem Aghazadeh is Associate Professor and Head of the Department of Business Management at the University of Tehran, Iran. He also works as a professional consultant for diversified companies and organizations and teaches across the academic and professional fields of business, strategy, and marketing. He has supervised more than 200 theses; has published more than 100 research papers and 8 books; and has provided professional training and consulting services to more than 100 diversified companies and organizations.

Table of Contents

1. Marketology Organizational Architecture (MOA)

2. Marketology Organizational Design (MOD)

3. Marketology Organizational Behavior (MOB)

4. Marketology Organizational Contribution (MOC)

5. Future of Marketology (FOM)

6. Handbook of Marketology (HOM)

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