Principles of Microeconomics / Edition 5

Principles of Microeconomics / Edition 5

by Ben Bernanke, Robert Frank
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ISBN-10:
007731851X
ISBN-13:
9780077318512
Pub. Date:
02/17/2012
Publisher:
McGraw-Hill Professional Publishing
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Overview

Principles of Microeconomics / Edition 5

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.

Principles of Microeconomics, fifth edition, is thoroughly updated with examples that connect to current events such as the financial crisis of 2008 and Great Recession of 2007-2009 as well as other topics commonly discussed in the media. In addition, the text is paired with McGraw-Hill’s market-leading online assignment and assessment solution Connect Economics, providing tools to enhance course management and student learning.

Product Details

ISBN-13: 9780077318512
Publisher: McGraw-Hill Professional Publishing
Publication date: 02/17/2012
Pages: 464
Sales rank: 803,374
Product dimensions: 8.50(w) x 10.80(h) x 0.70(d)

Table of Contents

Part IIntroduction


Chapter 1Thinking Like an Economist


Chapter 2Comparative Advantage


Chapter 3Supply and Demand


Part IICompetition and the Invisible Hand


Chapter 4Demand and Elasticity


Chapter 5Perfectly Competitive Supply


Chapter 6Efficiency, Exchange, and the Invisible Hand in Action


Part IIIMarket Imperfections


Chapter 7Monopoly, Oligopoly, and Monopolistic Competition


Chapter 8Games and Strategic Behavior


Chapter 9Externalities and Property Rights


Part IVEconomics of Public Policy


Chapter 10Using Economics to Make Better Policy Decisions

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