Principles of Microeconomics / Edition 4

Principles of Microeconomics / Edition 4

by Robert H. Frank
ISBN-10:
0073362662
ISBN-13:
2900073362662
Pub. Date:
08/27/2008
Publisher:
McGraw-Hill Companies, The

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Overview

Principles of Microeconomics / Edition 4

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles and to answer related questions and exercises.

The BRIEF editions were developed for instructors who appreciate core principles approach, and desire a more manageable amount of content and slightly less rigor. In the brief editions, the authors made careful choices of material to eliminate and condense, in order to produce of more concise coverage.

Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Product Details

ISBN-13: 2900073362662
Publisher: McGraw-Hill Companies, The
Publication date: 08/27/2008
Edition description: Older Edition
Pages: 480
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author


Professor Bernanke received his B.A. in Economics from Harvard University in 1975 and his Ph.D. in economics from MIT in 1979. He taught at the Stanford Graduate School of Business from 1979 to 1985 and moved to Princeton University in 1985, where he was named the Howard Harrison and Gabrielle Snyder Beck Professor of Economics and Public Affairs, where he served as Chairman of the Economics Department. He is a fellow of the American Academy of Arts and Sciences and the Econometrics Society. He was named a member of the Board of Governors of the Federal Reserve in 2002 and became the chairman of the President's council of Economic Advisers in 2005. In 2006 Ben Bernanke was selected to be the Chairman of the Federal Reserve Board.

Professor Bernanke's intermediate textbook, with Andrew Abel, Macroeconomics, Fifth Edition (Addison-Wesley, 2004) is a best seller in its field. He has authored more than 50 scholarly publications in macroeconomics, macroeconomic history, and finance. He has done significant research on the causes of the Great Depression, the role of financial markets and institutions in the business cycle, and measuring the effects of monetary policy on the economy. His two most recent books, both published by Princeton University Press, include Inflation Targeting: Lessons from the International Experience (with coauthors) and Essays on the Great Depression. He has served as editor of the American Economic Review and was the founding editor of the International Journal of Central Banking. Professor Bernanke has taught principles of economics at both Stanford and Princeton.

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

Table of Contents

Part 1 Introduction
1.Thinking Like an Economist
2.Comparative Advantage: The Basis for Exchange
3.Supply and Demand: An Introduction
Part 2 Competition and the Invisible Hand
4. Elasticity
5.Demand: The Benefit Side of the Market
6.Perfectly Competitive Supply: The Cost Side of the Market
7.Efficiency and Exchange
8.The Quest for Profit and the Invisible Hand
Part 3 Market Imperfections
9.Monopoly and Other Forms of Imperfect Competition
10.Thinking Strategically
11.Externalities and Property Rights
12.The Economics of Information
Part 4 Economics of Public Policy
13.Labor Markets, Poverty, and Income Distribution
14.The Environment, Health, and Safety
15.Public Goods and Tax Policy
Part 5 International Trade
16.International Trade and Trade Policy

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