Principles of Web Design is a book about the fundamentals of clear graphic communication within the context of Web design.
Author Brian D. Miller is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. In Principles of Web Design, he will teach the reader the tricks of the trade and everything one should know about web design through easy, step-by-step guides and with full-color illustrations.
The book has three sections, which follow the cycle of a typical Web project:
- PLAN: This section focuses on the predesign phase of a Web project. Everything from project planning and brief writing to information architecture and responsive grid creation will be covered.
- DESIGN: The second section of Priciples of Web Design explores the enduring principles of design and the nuances that are specific to the field of Web design.
- OPTIMIZE: Finally, we close the loop and discover ways to enable your client to maximize the investment they’ve made in their Web site with marketing and analytics.
|Product dimensions:||7.50(w) x 8.75(h) x 0.60(d)|
About the Author
Table of Contents
Foreword Jason Ackerman 2
Introduction to Web Design 4
Section I Plan
Chapter 1 Website Planning 20
Chapter 2 Elements of Usability 48
Chapter 3 Space, Grids, and Responsive Design 76
Section II Design
Chapter 4 Anatomy of a Web Page 110
Chapter 5 The Elements of Web Design 140
Chapter 6 Web Typography 168
Section III Optimize
Chapter 7 Search Engine Optimization 198
Chapter 8 Marketing and Conversion 216
Chapter 9 Analysis 246