Principles of Web Design

by Brian D. Miller, Jason Ackerman (Foreword by)

Overview

Learn everything there is to know, from project planning through marketing and analytics, about Web design!

Principles of Web Design is a book about the fundamentals of clear graphic communication within the context of Web design.

Author Brian D. Miller is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. In Principles of Web Design, he will teach the reader the tricks of the trade and everything one should know about web design through easy, step-by-step guides and with full-color illustrations.

The book has three sections, which follow the cycle of a typical Web project: 

1. PLAN: This section focuses on the predesign phase of a Web project. Everything from project planning and brief writing to information architecture and responsive grid creation will be covered.
2. DESIGN: The second section of Priciples of Web Design explores the enduring principles of design and the nuances that are specific to the field of Web design. 
3. OPTIMIZE: Finally, we close the loop and discover ways to enable your client to maximize the investment they’ve made in their Web site with marketing and analytics.

Product Details

ISBN-13:	9781621537878
Publisher:	Allworth
Publication date:	04/12/2022
Pages:	280
Sales rank:	876,152
Product dimensions:	7.50(w) x 8.75(h) x 0.60(d)

About the Author

Brian D. Miller, as the founder of multiple creative agencies including The Brian Miller Design Group, MillerSmith, and Wilton Creative, is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. Brian has an MPS in design management from Pratt Institute and a BFA in graphic design from the Hartford Art School. Contact him at BrianDMiller.com.

Table of Contents

Acknowledgments viii

Foreword Jason Ackerman 2

Introduction to Web Design 4

Section I Plan

Chapter 1 Website Planning 20

Chapter 2 Elements of Usability 48

Chapter 3 Space, Grids, and Responsive Design 76

Section II Design

Chapter 4 Anatomy of a Web Page 110

Chapter 5 The Elements of Web Design 140

Chapter 6 Web Typography 168

Section III Optimize

Chapter 7 Search Engine Optimization 198

Chapter 8 Marketing and Conversion 216

Chapter 9 Analysis 246

Index 256