×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Print and Production Finishes for Bags, Labels and Point of Purchase
  • Alternative view 1 of Print and Production Finishes for Bags, Labels and Point of Purchase
  • Alternative view 2 of Print and Production Finishes for Bags, Labels and Point of Purchase
     

Print and Production Finishes for Bags, Labels and Point of Purchase

by Jessica Glaser, Carolyn Knight
 

Discusses the visual language that the materials, media, and processes create

With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across

Overview


Discusses the visual language that the materials, media, and processes create

With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention.

Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd-including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

Product Details

ISBN-13:
9782940361946
Publisher:
Rockport Publishers
Publication date:
04/30/2008
Pages:
192
Product dimensions:
1.00(w) x 1.00(h) x 1.00(d)

Meet the Author

Jessica Glaser is a partner at the design company Bright Pink and also holds a post at the University of Wolverhampton. She is the co-author of Sticky Graphics and Create Impact with Type, Image & Color.Jessica Glaser and Carolyn Knight, designers with many years of experience, are both enthusiastic about design methodologies and visual appreciation. They run a design company, Bright Pink, and hold posts within the Graphic Communication department of the University of Wolverhampton. Carolyn has undertaken postgraduate studies in Communications Management.Together they have written and designed two books: Layout: Making it Fit (Rockport, 2003), and The Graphic Designer's Guide to Effective Visual Communication.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews