Journalist Gordon ( Economic Conver sion; Lonely in America, LJ 11/15/75 ; A Talent for Tomorrow: Life Stories of South African Servants) here questions what has become of the transformative goals of the women's movement of the 1970s, when feminists vowed to fight for a more equitable, humane, caring society. Her answer: women's energies have been coopted by equal-opportunity feminism, now an integral part of American corporate culture, with its ever-intensifying emphasis on individual achievement, longer working hours, fewer corporate responsibilities, and commoditization of human needs. Gordon does an excellent job of documenting the evils this 1980s market culture has wrought and contrasting American responses to social problems with those of other Western countries. However, her suggestions for countering these trends remain somewhat ill-defined: e.g., those in the helping professions should form coalitions rather than competing for scarce tax dollars, forcing reform from within. Recommended for large public libraries and women's studies collections.-- Beverly Miller, Boise State Univ. Lib., Id.