Pro Excel Financial Modeling: Building Models for Technology Startups

Pro Excel Financial Modeling: Building Models for Technology Startups

by Tom Sawyer

Paperback(1st ed.)

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Learn the business thinking behind financial modeling and execute what you know effectively using Microsoft Excel. Many believe that sales and profitability projections shown in financial models are the keys to success in attracting investors. The truth is that investors will come up with their own projections. The investor wants to understand the assumptions, structure, and relationships within the modeling of a startup. If the investor is satiated, the entrepreneur has successfully demonstrated a complete understanding of the business side of the enterprise. Pro Excel Financial Modeling provides the keys necessary to learn this thinking and to build the models that will illustrate it.

  • Step–by–step approach to developing financial models in Excel
  • Extensive case studies and Excel templates provided

Product Details

ISBN-13: 9781430218982
Publisher: Apress
Publication date: 03/26/2009
Edition description: 1st ed.
Pages: 304
Product dimensions: 7.00(w) x 9.10(h) x 1.00(d)

About the Author

Tom Y. Sawyer has a proven track record as a principal architect, leader, and strategist for successful business and technology ventures. He currently provides management and technology consulting services to technology-focused enterprises, specializing in early stage organization, product development, "go to market" strategies, and financial modeling. A serial entrepreneur, Tom founded and sold an Internet data storage dot-com, served as president of a regional Colorado Internet service provider where he directed the strategic sale of the company, and served as the first president of Mover's Suite Software, today the largest enterprise software and consulting company in the moving industry. He also served as chief technology officer and on the board of directors of Guardian ProStar, a provider of advanced GPS/GIS services to the utility industry. Tom gained Fortune 100 senior management experience as director of information technology for the Martin Marietta Space Launch Systems Titan IV missile program, where he received the Outstanding Achievement Award for Information Technology Management in his last year of service. Prior to his Fortune 100 career, he served in progressively more responsible financial management and financial planning positions in banking, technology services, and computer manufacturing. He holds a bachelor's degree in business administration in finance from the University of Florida.

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Pro Excel Financial Modeling: Building Models for Technology Startups 4 out of 5 based on 0 ratings. 7 reviews.
speeddcpa More than 1 year ago
The entrepreneur is the parent of the new enterprise. He (or she) starts with an idea that becomes a vision with expectations. With skill, confidence, perseverance, and energy, the entrepreneur transforms the initial idea into an operating enterprise that reconciles with the vision and its expectations. But how does the entrepreneur do it? What steps does he take? How does he go from A to B to C and so on, without relying on unrealistic assumptions, and being embarrassed when asked the question he never thought of? He does it by building a model, a tool that requires him to refine and test his assumptions and expectations against logical and real relationships between the actions and events that success requires. He must answer the questions before they are asked, and discover the consequences of his plans before he has committed capital and reputation. Pro Excel Financial Modeling: Building Models for Technology Startups, written by Tom Y. Sawyer and published in the spring of 2009 by Apress, provides the road map for those from the less experienced to the very experienced entrepreneur to travel from idea to funded and successful startup operation. The book is not a tutorial on using excel, but rather a guide to building a financial model that reflects the reality of the early stage of a technology startup, using excel as a tool. Some of the value of this book comes from the fact that it not only discusses the nuts and bolts of developing the model, but addresses the mental processes and other considerations the entrepreneur and his associates must go through. The book leads the reader through many of the elements of a business enterprise, forcing him to consider each component and its relationship to the others. Using a case study approach to develop an integrated set of financial models for a hypothetical startup, the author walks the reader through the necessary steps and considerations. Using this book to develop financial models that will allow the entrepreneur to test, revise and confirm his ideas, visions and expectations before risking his capital and reputation is the first step toward creating the successful technology startup.
Anonymous More than 1 year ago
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jimventure More than 1 year ago
I was surprised at the amount of super financial spread sheet information supplied but even more surprised by the insight provided into the entrepreneurial headset needed to be be successful. Well thought-out models for high growth companies.
Anonymous More than 1 year ago
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