Problems in Marketing: Applying Key Concepts and Techniques / Edition 2
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
A companion Web site with resources for students and instructors is available:
Environmental Scanning Consumer Behaviour Market Research and Market Forecasting Strategic Marketing Positioning, Product and Pricing Pricing Integrated Marketing Communication Internet Marketing Sales and Distribution Management International Marketing Issues and Trends