Proceedings of the 1988 International Conference of Services Marketing

Proceedings of the 1988 International Conference of Services Marketing

Paperback(Softcover reprint of the original 1st ed. 2015)

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Product Details

ISBN-13: 9783319369457
Publisher: Springer International Publishing
Publication date: 12/16/2016
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Edition description: Softcover reprint of the original 1st ed. 2015
Pages: 369
Product dimensions: 8.27(w) x 10.98(h) x 0.03(d)

Table of Contents

Papers from Opening Competitive Paper Session.- Travel and Tourism.- Leisure and Recreation.- Recreational Services.- International Services.- Financial Services.- Services Marketing Strategies and Techniques.- Travel and Hospitality.- Health Care Services.- Nonprofit Services.- Industrial Services.

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