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Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

By Jaafar Pyeman (Editor), Wan Edura Wan Rashid (Editor), Azlina Hanif (Editor), Syed Jamal Abdul Nasir Syed Mohamad (Editor), Peck Leong Tan (Editor)
Hardcover
$169.99
By Jaafar Pyeman (Editor), Wan Edura Wan Rashid (Editor), Azlina Hanif (Editor), Syed Jamal Abdul Nasir Syed Mohamad (Editor), Peck Leong Tan (Editor)
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The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encom...

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