Process-based Strategic Planning

Process-based Strategic Planning

Paperback(6th ed. 2011)

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Product Details

ISBN-13: 9783642423789
Publisher: Springer Berlin Heidelberg
Publication date: 10/11/2014
Edition description: 6th ed. 2011
Pages: 358
Product dimensions: 6.10(w) x 9.25(h) x 0.03(d)

About the Author

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland.

Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.

Table of Contents

Idea of Strategic Planning.- Process of Strategic Planning and Resulting Documents.- Project Planning, Analysis and Mission Statement Revision.- Developing the Corporate Strategy.- Developing the Business Strategies.- Implementing, Assessing and Approving the Strategies.

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