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Process-based Strategic Planning / Edition 5
     

Process-based Strategic Planning / Edition 5

by Rudolf Grunig, Richard K hn
 

ISBN-10: 3540685790

ISBN-13: 9783540685791

Pub. Date: 09/15/2009

Publisher: Springer-Verlag New York, LLC

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a

Overview

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided intoeight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

Product Details

ISBN-13:
9783540685791
Publisher:
Springer-Verlag New York, LLC
Publication date:
09/15/2009
Pages:
364
Product dimensions:
6.30(w) x 9.40(h) x 1.10(d)

Table of Contents

The idea of strategic planning.- The process of strategic planning and the resulting documents.- Strategy project planning and strategic analysis.- Developing corporate strategies.- Developing business strategies.- Defining the implementation measures and assessing and approving the strategies.

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