Product Assortment and Consumer Choice: An Interdisciplinary Review

Product Assortment and Consumer Choice: An Interdisciplinary Review

by Alexander Chernev

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Product Details

ISBN-13: 9781601985347
Publisher: Now Publishers
Publication date: 03/20/2012
Series: Foundations and Trends(r) in Marketing , #20
Pages: 74
Product dimensions: 6.14(w) x 9.21(h) x 0.15(d)

Table of Contents

1. Introduction. 2. Perceptions of Assortment Variety. 3. Choosing from an Assortment. 4. Purchase Likelihood. 5. Purchase Quantity. 6. Option Choice. 7. Choosing Among Assortments. 8. Developing an Agenda for Further Research. 9. Product Assortment and Consumer Choice: A Managerial Perspective. 10. Strategies for Optimizing the Assortment. 11. Strategies for Optimizing the Consumer Decision-Making Process. 12. Conclusion. References.

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