Pub. Date:
Commercio Press, LLC
Product Launch The Microsoft Way

Product Launch The Microsoft Way

by James Mastan


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Product Launch The Microsoft Way

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit for business/marketing strategy, and marketing program execution consulting services.

Product Details

ISBN-13: 9780615209463
Publisher: Commercio Press, LLC
Publication date: 06/25/2008
Pages: 420
Product dimensions: 6.00(w) x 9.00(h) x 1.06(d)

What People are Saying About This

Peter Gavalakis

"Product Launch the Microsoft Way offers a unique, valuable, and practical perspective to help companies learn effective product launch techniques."--(Peter Gavalakis, former Product Marketing Manager, Intel Corporation)

Product Launch the Microsoft Way is a comprehensive and convenient launch playbook, providing the detailed "How-to" for all the business and marketing efforts required for an effective product launch. Learn how to increase the effectiveness of your marketing and product launch strategy and execution and reap the rewards of a faster time to market, lower costs, increased marketing return on investment, and higher revenue. In Product Launch the Microsoft Way, James Mastan reveals inside knowledge for an effective product launch based on proven, real-world Microsoft product launch concepts and techniques. Companies of all sizes and in any industry will benefit from this knowledge. How often have you told yourself: "If I had only known this before I started it would have made things a lot easier!" Never tell yourself that again, at least as it relates to a product launch! If you are considering, planning, or are involved in a product launch right now, Product Launch the Microsoft Way will provide the critical launch elements and programs you need to know to pull off a successful launch and contains over 100 figures that clearly explain marketing, business, and launch concepts. Learn the end-to-end business and marketing concepts and product launch best practices based on Mastan's personal experience in leading and participating in multiple product launches over 14 years as Director of Marketing at Microsoft. Whether you are new to marketing, a highly experienced marketer, or involved in technical product development, the knowledge gained from this book will help maximize launch effectiveness and possibly help your career. Microsoft is well-known for its marketing expertise. Product Launchthe Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book. Public relations, strategy, channel and partner programs, customer programs, positioning, post-launch sustaining marketing and much more are covered in-depth in this unique book.

Pam Radford

"Mastan's detailed and pragmatic approach to teaching launch concepts and techniques based on his extensive Microsoft experience really nails the topic. Fills a significant gap in marketing and product launch knowledge."--(Pam Radford, Group Account Director, McCann Relationship Marketing (MRM) Worldwide)

Cathy Pricco

"In Product Launch the Microsoft Way James Mastan provides a holistic perspective on successfully taking a product to market based on his extensive experience at Microsoft, one of the worlds foremost marketing companies. A must-read for both experienced marketers and those less-experienced marketers who want to learn what it really takes to launch a product."--(Cathy Pricco, Senior Strategy Consultant, West Monroe Partners)

John Zagula

"James Mastan has successfully captured the unique blend of artistry and discipline needed for a successful product launch in a powerful easy to read and use guide."--(John Zagula, former Microsoft head of Global Campaigns, author of The Marketing Playbook, and partner at Ignition Partners)

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