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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
|Publisher:||Taylor & Francis|
|Product dimensions:||6.30(w) x 9.10(h) x 0.80(d)|
Table of Contents
Strategy and Process
Commercialization and Launch
Life Cycle Management
Special Topics in Product Planning
International Issues, Public Policy and Intellectual Property
Product Development Best Practices