Product Planning Essentials / Edition 2

Product Planning Essentials / Edition 2

by Kenneth B. Kahn
ISBN-10:
076562608X
ISBN-13:
9780765626080
Pub. Date:
04/15/2011
Publisher:
Taylor & Francis
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Overview

Product Planning Essentials / Edition 2

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Product Details

ISBN-13: 9780765626080
Publisher: Taylor & Francis
Publication date: 04/15/2011
Edition description: New Edition
Pages: 280
Sales rank: 916,057
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

Table of Contents

Introduction
Strategy and Process
Organizing People
Opportunity Identification
Concept Generation
Concept Evaluation
Technical Development
Market Planning
Commercialization and Launch
Life Cycle Management
Special Topics in Product Planning
International Issues, Public Policy and Intellectual Property
Product Development Best Practices

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