Product Trajectory

Product Trajectory

by Liam Scanlan

NOOK Book(eBook)

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Product Trajectory by Liam Scanlan

From the author of -From Paper to Plastic- comes a treatise on why certain products succeed and others fail. Understand why adding more to a product can actually make it weaker, and why quality can be worthless at one stage and critical at another. Understand the two crucial course corrections in the life of a product, when precisely they must be made, and why so few companies ever make them. Replete with poignant and current examples of consumer and business-to-business products, Scanlan explains how and why companies always make the same competitive mistake time and time again. And how you can avoid making it.

Product Details

ISBN-13: 9781257673926
Publication date: 09/01/2011
Format: NOOK Book
File size: 2 MB

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