Product Trajectory

Product Trajectory

by Liam Scanlan

NOOK Book(eBook)

$9.99
Available on Compatible NOOK Devices and the free NOOK Apps.
LendMe® See Details
Want a NOOK ? Explore Now

Overview

Product Trajectory by Liam Scanlan

From the author of -From Paper to Plastic- comes a treatise on why certain products succeed and others fail. Understand why adding more to a product can actually make it weaker, and why quality can be worthless at one stage and critical at another. Understand the two crucial course corrections in the life of a product, when precisely they must be made, and why so few companies ever make them. Replete with poignant and current examples of consumer and business-to-business products, Scanlan explains how and why companies always make the same competitive mistake time and time again. And how you can avoid making it.

Product Details

ISBN-13: 9781257673926
Publisher: Lulu.com
Publication date: 09/01/2011
Sold by: LULU PRESS
Format: NOOK Book
File size: 2 MB

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews