Foreword to the Second Edition by Thomas Fisher.
Chapter 1. Practice, Practice, Practice.
What It Means to Be a Professional or the Courage to Be a Misfit.
Professionalism and the Public Interest.
Professional Through and Through.
Linking Design and Practice.
For Whom Should You Design?.
Are You an Artist or an Architect?.
Sidebar: Voodoo and Hearsay.
Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA.
Sidebar: Timing of the Architect Registration Examination.
Designing Your Career.
Case Study: Designing Your Career.
Chapter 2. Do the Right Thing.
Architects and Ethics.
Sidebar: Postscript on Ethical Behavior.
Case Study: The Fifty-Nine-Story Crisis.
Chapter 3. The Firm: Commoditiy and Delight.
Design Firm Typologies.
Two Start-Up Profiles: Young, Digital, and Good.
Profiles in Courage: Three Firms.
Case Study: ABC/Prieto Haskell.
Case Study Analysis: A Firm in Search of a New Identity.
Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves.
Chapter 4. Project Management.
Managing the Process versus Producing the Product .
Making Group Projects in Studio Work for You .
Client Relations: Of Timing and Schmoozing.
Designing Your Time.
Sidebar: Experimental Drawing-Drawing to Steal.
The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office.
Case Study: Anne Cahill (A) and (B).
Author's Case Study Analysis: Portrait of a Project Manager.
Case Study: Drawing as a Means to Practice.
Chapter 5. Making a (Financial) Statement.
Financial Management Primer.
Sidebar: Managing the Labor Force.
The Real Meaning of Green Design: Fees and Schedules.
Conventional versus Progressive Real Estate Development.
Case Study: Downtown Albuquerque Theater Block.
Chapter 6. To Market, to Market.
Top 10 Rules of Marketing.
Marketing for Success.
Sidebar: Selling Architectural Services.
Top 10 Presentation Skills.
Top 10 Principles for Design on the Web.
Case Study: Richards Roth Caruso, Inc..
Chapter 7. Laws and Order.
Thinking Ahead in the Architect-Client Relationship.
The Relationship of the Architect and Contractor.
Top 10 Legal Implications of Electronic Documents.
Case Study: Minor Setbacks.
Case Study: Accounting for Terraces-Dealing with Unclear Regulations.
Chapter 8. Risky Business.
Risk Management and Professional Liability Insurance.
Negotiating Strategies and Consensus Building.
Top 10 Ways to Manage Risk and Prevent Losses.
Case Study: Capital Architects.
Chapter 9. New Modes of Service and Project Delivery.
Models for the Architectural Profession.
The Emergence of the Virtual Architectural Practice.
Computers and Practice: The Digital Guerrilla.
Project Delivery Strategy.
Keys to Quality: Success Strategies in Design-Build Partnerships.
Sidebar: Small-Scale Commercial and Residential Projects.
Leading to Project Delivery in Japan.
Case Study: Digital Practice-Rethinking the Design Process.
Chapter 10. Nontraditional Practice.
The Maverick Architects: Success in Nontraditional Careers.
Sidebar: Choosing Multiple Career Paths .
Pursuing a Career in the Academy .
Out of the Swamp, or the Evolution of a Career.
Case Study: The Urban Design Jazz Ensemble.
Case Study: An Unusual Consulting Practice-Dyer + Dyer.
Case study: Unexpected Opportunities of an Urbanist Practice.
Chapter 11. Social Responsibilities.
Architects as Leaders.
Sidebar: A Situational Team Approach to Mentorship.
The Potential of Pro Bono Practice.
Sidebar: Selling Out or Selling Yourself?.
Building Prose for Building Pros.
Meeting the Minimums and Missing the Point.
Case Study: Transformational Leadership in Architecture Firms.
Case Study: Green Against the Grain .