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Soft Skull Press, Inc.
Program or Be Programmed: Ten Commands for a Digital Age

Program or Be Programmed: Ten Commands for a Digital Age

by Douglas Rushkoff, Leland Purvis


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Product Details

ISBN-13: 9781593764265
Publisher: Soft Skull Press, Inc.
Publication date: 09/06/2011
Pages: 152
Sales rank: 612,807
Product dimensions: 5.04(w) x 7.00(h) x 0.44(d)

About the Author

World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as today's financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.

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Program or Be Programmed: Ten Commands for a Digital Age 3.6 out of 5 based on 0 ratings. 7 reviews.
taobrarian on LibraryThing 21 days ago
Rushkoff's book is essential reading for those who wish to develop a critical framework for dealing with our seemingly "always on" technology. The style is readable and compelling, and Rushkoff is very even-handed with his consideration of technology. He is no technophobe, but he refuses to give himself over to unthinking technophilia. His chapter on telling the truth is the main weakness in the book. I agree that we should, of course, tell the truth, but his reasoning is that media bias is toward "factual" information (whether it is really factual or not). I'm not sure I buy that particular argument.
djalchemi on LibraryThing 22 days ago
This is the best book I've read about the promise, perils and ethics of living online. It's short and concise, but frequently profound in the conclusions it draws. Rushkoff has a deep sense of what it means to "be digital" and work extensively with thinking machines. He communicates what's at stake in terms of our relationships, connectedness and anxieties, without lapsing into crude "internet makes us stupid" scaremongering. Here is for example on the black magic of web searching: "With computers and networks, unlike our calculators, we don¿t even know what we are asking our machines to do, much less how they are going to go about doing it. Every Google search is¿at least for most of us¿a Hail Mary pass into the datasphere, requesting something from an opaque black box. How does it know what is relevant? How is it making its decisions? Why can¿t the corporation in charge tell us?" Highly recommended.
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angrycustomer More than 1 year ago
I'm a huge Rushkoff fan. Surely he was offered some sweet deal by Amazon to go exclusive with the digital version. Sorry Rushkoff, won't buy this until it's available in a non-propietary format.