Project Manager's MBA: How to Translate Project Decisions into Business Success / Edition 1 available in Hardcover
Project managers are no longer judged by the technical success oftheir projects alone. They're also held accountable for theircontributions to the company's financial goals. Yet most projectmanagers don't have the business knowledge necessary to makeproject-based decisions that lead to bottom-line success. In thisbook, Dennis Cohen and Robert Graham, both former universityprofessors and experienced project management consultants, providethe skills that, until now, could only be gained through a graduatedegree and years of hands-on experience.
Cohen and Graham walk project managers through basic businessconcepts such as value creation, accounting and finance, strategy,and marketing. They connect these concepts to the decisions projectmanagers face every day. And they make it easy to apply theresulting solutions on the job through a unique business systemscalculator. Readers can use the online calculator in conjunctionwith the book to understand how different project variables affectbusiness outcomes, to determine the overall impact of proposedproject changes, and to evaluate the economic results of manydecisions they make.
Cohen and Graham's principles apply equally to projects inbusiness, non-profit, and government organizations. And each one isillustrated through case studies drawn from a range of industries,including pharmaceuticals, the technology sector, even thewinemaking business. Whether the mandate is to get new products tomarket, improve the infrastructure, or better serve customers andclients, this book teaches project managers how to make day-to-daydecisions from an upper-management perspective. And it provides ablueprint for planning and pitching potential projects thatdemonstrates a higher level of business savvy.
About the Author
Dennis J. Cohen is senior vice president and managing director of the Project Management Practice at Strategic Management Group.
Robert J. Graham has developed a consulting practice in project management and is the author of Project Management as if People Mattered and Creating an Environment for Successful Projects.
Both Cohen and Graham have presented papers on this and other project management subjects at conferences of the Project Management Institute and Project World.
Table of Contents
1.(An Entrepreneurial Approach to Managing Projects)2.(Accounting and Finance Basics for the Project ManagementEntrepreneur)3.(Business Strategy: Where Are We Going and How Are We Going toGet There?)4.(Project Management Processes for Business Results)5.(Marketing and the Project Manager: Understanding the Customerand the Competition Too)6.(Project and Post-Project Costs)7.(Why Finance Matters for Project Managers)8.(Decision Making and the Business Systems Approach)9.(The Project Venture Development Process)