Even the best laid strategic plans are not enough to keep on top of today’s dynamic and competitive marketplace.
Today, the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you’ve always done and make it bigger, or do it more productively. Today, your business is “either evolving or declining' - businesses that can't stay ahead of the pace of change are destined for obscurity or extinction.
The question today's CEO or leader must ask themselves is not ‘How do I keep up?’, but ‘How do I focus on the future so that I am leading from the front, driving change instead of responding to it?’
The answer is to Projectify.
By using projects to create a bridge between the business and its people, business leaders can leverage the bandwidth and capability of their entire organisation so that strategy is a continuous process – where the business constantly adapts to the changing environment.
In this book, leading project expert Jeff Schwisow shows business leaders and senior managers how to:
· Engage and motivate their workforce by giving them meaningful work to be engaged in and a strategic contribution to be motivated by.
· Free up the management team to focus on strategic direction and leadership rather than command and control of the troops.
· Create action and activity that progressively and persistently turns strategic intent into operational reality.
Projectify is a book about strategy – but strategy redefined. Strategy that is imbued with action. Strategy that is adaptive. Strategy that connects your organisation to its realisation. Strategy that has life!
Projectify is a project book that isn't really about projects - at least not how to do projects. It is a book about how to use projects and a project mindset to create an organisation that evolves to meet the needs and wants of its market, a place where customers are eager to invest their hard-earned money, a business that competitors look to emulate or defend against and a workplace where the culture – not the payroll – attracts and retains the best talent.
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Table of Contents
About the author xi
In gratitude xii
PART 1 – STRATEGY
1) The case for change 11
2) An illusion of certainty 29
3) A two-way bridge 53
PART 2 – EXECUTION
4) Empower your team 79
5) Follow the project framework 105
6) Share your purpose 143