Promised Lands: Promotion, Memory, and the Creation of the American West

Promised Lands: Promotion, Memory, and the Creation of the American West

by David M. Wrobel


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Promised Lands: Promotion, Memory, and the Creation of the American West by David M. Wrobel

Whether seen as a land of opportunity or as paradise lost, the American West took shape in the nation's imagination with the help of those who wrote about it; but two groups who did much to shape that perception are often overlooked today.

Promoters trying to lure settlers and investors to the West insisted that the frontier had already been tamed-that the only frontiers remaining were those of opportunity. Through posters, pamphlets, newspaper articles, and other printed pieces, these boosters literally imagined places into existence by depicting backwater areas as settled, culturally developed regions where newcomers would find none of the hardships associated with frontier life.

Quick on their heels, some of the West's original settlers had begun publishing their reminiscences in books and periodicals and banding together in pioneer societies to sustain their conception of frontier heritage. Their selective memory focused on the savage wilderness they had tamed, exaggerating the past every bit as much as promoters exaggerated the present.

Although they are generally seen today as unscrupulous charlatans and tellers of tall tales, David Wrobel reveals that these promoters and reminiscers were more significant than their detractors have suggested. By exploring the vast literature produced by these individuals from the end of the Civil War through the 1920s, he clarifies the pivotal impact of their works on our vision of both the historic and mythic West.

In examining their role in forging both sense of place within the West and the nation's sense of the West as a place, Wrobel shows that these works were vital to the process of identity formation among westerners themselves and to the construction of a "West" in the national imagination. Wrobel also sheds light on the often elitist, sometimes racist legacies of both groups through their characterizations of Native Americans, African Americans, Mexican Americans, and Asian Americans.

In the era Wrobel examines, promoters painted the future of each western place as if it were already present, while the old-timers preserved the past as if it were still present. But, as he also demonstrates, that West has not really changed much: promoters still tout its promise, while old-timers still try to preserve their selective memories. Even relatively recent western residents still tap into the region's mythic pioneer heritage as they form their attachments to place. Promised Lands shows us that the West may well move into the twenty-first century, but our images of it are forever rooted in the nineteenth.

Product Details

ISBN-13: 9780700618231
Publisher: University Press of Kansas
Publication date: 10/31/2002
Pages: 340
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

About the Author

David M. Wrobel is associate professor of history at the University of Nevada-Las Vegas. He is the author of The End of American Exceptionalism: Frontier Anxiety from the Old West to the New Deal and coeditor of Many Wests: Place, Culture, and Regional Identity and Seeing and Being Seen: Tourism in the American West, all published by the University Press of Kansas.

Table of Contents

Imagining and Remembering Western Promised Lands
Part One: Promises
1. Promotional Contours and Claims
-The Power of Imagination
-The Qualification of Frontiers
-Promoting the "New West"
-Comparing Promised Lands
-Havens of Culture, Climate, and Agriculture
-Boosterism on Trial
2. The Second Boosterist Phase
-Depression, Catastrophe, and Recovery
-Regional Wonderlands
-Cautions and Claims in Eden
-The Consequences of Imagination
Photo Essay
Part Two: Memories
3. Remembered Journeys
-Death Valley Memories
-Pullman Pioneers
-The Quintessential Journey Reenactor
-Reminiscences of a Booster's Wife
4. Organizing Memories
-Forging a Frontier Heritage
-Manhood, Femininity, and Memory
-Object Lessons for New Generations
-Subregional Divides of Western Memory
Photo Essay
Part Three: Legacies
5. Promotion, Reminiscence, and Race
-California as Tainted Eden
-Promoting the Southwest
-Wonderlands of Whiteness and Color
-Remembering Race Relations
6. The Ghosts of Western Future and Past
-The Enduring Frontier Heritage
-Primacy, Authenticity, Promise, and Place
-Californication in the Contemporary West
-Change, Mythology, and Regional Identity
Selected Bibliography

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