×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Promotional Strategy: Managing the Marketing Communications Process / Edition 8
     

Promotional Strategy: Managing the Marketing Communications Process / Edition 8

by James F. Engel
 

ISBN-10: 0256122407

ISBN-13: 9780256122404

Pub. Date: 03/28/1994

Publisher: McGraw-Hill Higher Education

Product Details

ISBN-13:
9780256122404
Publisher:
McGraw-Hill Higher Education
Publication date:
03/28/1994
Series:
Marketing Series
Edition description:
Older Edition
Pages:
640

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews