This volume traces the origins, ethos, and workings of modern propaganda, which now permeates all institutions in our society. Scholars such as C. Wright Mills, Walter Lippmann, and Hans Speier here explore the social and institutional groundwork of modern propaganda. The book then examines the axial age of propaganda, from the Great War through the Cold War, focusing on key propaganda organizations, such as the Committee on Public Information, the Nazi propaganda machine, and the group of Hollywood directors that produced propaganda films for the armed services during the Second World War. This section also details the wizardry of the master Nazi propagandist, Joseph Goebbels. Finally, the volume examines the ubiquity of propaganda in contemporary society, focusing on bureaucratic propaganda, advertising, public relations, and politics and language.
About the Author
Robert Jackall is Wilmott Professor of Sociology and Social Thought at Williams College. His most recent book is Moral Mazes: The World of Corporate Managers.
Table of ContentsPreface; R.Jackall & A.J.Vidich - Acknowledgements - Notes on the Contributors - Introduction; R.Jackall - PART I THE GROUNDWORK OF MODERN PROPAGANDA - Propaganda; H.Lasswell - The Rise of Public Opinion; H.Speier - The Phantom Public; W.Lippmann - Towards a Sociology of Expertness: I.Gerver & J.Bensman - The Mass Society; W.Mills - PART II THE AXIAL AGE OF PROPAGANDA: FROM THE GREAT WAR TO THE COLD WAR - The Machinery of Propaganda; C.Haste - America's First Propaganda Ministry: The Committee on Public Information During the Great War; R.Jackall & J.M.Hirota - The State and Propaganda; A.B.Zeman - Goebbels' Principles of Propaganda; L.W.Doob - How to Detect Propaganda; Institute for Propaganda Analysis - Theatre of War: American Propaganda Films During World War II; J .A.Meyerson - Mass Persuasion: A Technical Problem and Moral Dilemma; R.K.Merton - The Cold War System of Emotion Management: Mobilizing the Home Front for World War III; G.Oakes - PART III THE UBIQUITY OF PROPAGANDA IN MODERN SOCIETY - Bureaucratic Propaganda: The Case of Battle Efficiency Reports; D.Altheide & J.Johnson - Making Products Heroes: Work in Advertising Agencies; J.M.Hirota - The Magic Lantern: The World of Public Relations; R.Jackall - The Persuasive Function of Slogans; C.Stewart, C.A.Smith & R.E.Denton Jr - Politics and the English Language; G.Orwell - Index