Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.
Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It'
|Edition description:||New Edition|
|Product dimensions:||6.00(w) x 9.00(h) x (d)|
Table of Contents
Foreword - Mary Alice ShaverIntroduction New Age Media EnterpriseMedia Proposals as Creative Problem SolvingMedia Proposal Classes and TypesPre-Proposal Activity I Key FunctionsPre-Proposal Activity II Key Cognitive FunctionsWriting the Media Proposal I Key ComponentsWriting the Media Proposal II Content and StyleThe Creative Factor Cues and InsightsGetting to 'Yes' The Art of Proposal DeliveryThe Use and Display of Visuals