Prove It Before You Promote It: How to Take the Guesswork Out of Marketing

Prove It Before You Promote It: How to Take the Guesswork Out of Marketing

Hardcover

$20.58 $24.95 Save 18% Current price is $20.58, Original price is $24.95. You Save 18%.

Temporarily Out of Stock Online

Eligible for FREE SHIPPING

Overview

Prove It Before You Promote It: How to Take the Guesswork Out of Marketing by Steve Cuno

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.

Product Details

ISBN-13: 9780470381182
Publisher: Wiley
Publication date: 11/10/2008
Pages: 256
Product dimensions: 5.80(w) x 8.60(h) x 1.10(d)

About the Author

Steve Cuno is founder and Chairman of The RESPONSE Agency, Inc., a direct response marketing firm with offices in Salt Lake City, Utah. He is a nationally recognized expert in branding and measurable marketing, and a popular speaker at national conventions, seminars, and colleges and universities. In his spare time, he enjoys his family, reading, writing, bicycling, and spending quality time with his grand piano.

For more information, visit ResponseAgency.com, or e-mail Steve@ResponseAgency.com.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Prove It Before You Promote It: How to Take the Guesswork Out of Marketing 5 out of 5 based on 0 ratings. 1 reviews.
KarenLMS More than 1 year ago