Provocateur: Images of Women and Minorities in Advertising / Edition 2by Anthony J. Cortese
Pub. Date: 03/28/2004
Publisher: Rowman & Littlefield Publishers, Inc.
In the third edition of Provocateur, sociologist Anthony J. Cortese offers an in-depth critical analysis of modern advertising - perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes new advertisements and updated analyses, and Cortese concludes with policy implications for advertising.
About the Author:
Anthony J. Cortese is professor of sociology at Southern Methodist University
- Rowman & Littlefield Publishers, Inc.
- Publication date:
- Edition description:
- Second Edition
- Product dimensions:
- 6.88(w) x 9.90(h) x 0.37(d)
Table of Contents
Preface to the Third Edition ix
Representations, Multiculturalism, and Mass Media 1
Visual Attraction, Body Display, and Advertising 29
Constructed Bodies, Deconstructing Ads: Sexism in Advertising 57
Symbolic Racism in Advertising 91
Ethnic Advertising 115
Speed and Fragmentation: Toward Postmodern Consciousness 135
Advertising Evaluation 157
About the Author 179
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