There are principles that influence the tendency to say yes to a request. Knowing these principles and how they work is instrumental if you are to excel in the discipline of persuasion. Contrary to what many people believe, the psychology of influence is a preserve of the elite and a certain section of the society. The truth is that we all need to learn on how to harness the power of persuasion. This is because our daily lives revolve around bargains of one sort or the other. In the same way, we fall victim to the persuasions of other people at least to some degree in our interaction with friends, neighbors and family. To be competent in the mastery of compliance, you need more than just an amateurish and vague understanding of how persuasion works.
As you read this book, you will gain a unique insight into the strategies and techniques that are effective in the psychology of influence. In the society, everyone is alive through the battle for influence. It is a wonderful experience to take part in an adventure of persuading others and sweeping them up into an unexpected idea, action or unproven vision. The ability to create a sensation and excitement around you is what makes you a great compliance practitioner. Psychological influence is not about swaying people against their will but rather giving them a chance to see things from a new perspective. Therefore, as the initiator, you have to find a delivery style that will make it possible for you to communicate your conviction in an inescapable and compelling way.