Psychological Processes in Social Media: Why We Click

by Rosanna E. Guadagno

Overview

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. This book covers a broad range of topics such as research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships. Emphasizing the integration of theory and application throughout, this book offers an illuminating look at the psychological implications and processes around the use of social media. - Each chapter starts with a contemporary real-world example illustrating the main point of the chapter - Integrates research from the psychological sciences, mass communication, and media studies - Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships - Includes sections on gender differences in social media use - Highlights the positive and negative psychological impact of social media use - Features cultural differences in social media as a cross-cutting theme throughout the book

Product Details

ISBN-13:	9780128113219
Publisher:	Elsevier Science & Technology Books
Publication date:	01/10/2025
Sold by:	Barnes & Noble
Format:	eBook
Pages:	300
File size:	14 MB
Note:	This product may take a few minutes to download.

About the Author

Dr. Rosanna E. Guadagno teaches and researches psychology and information systems at the University of Oulu, Finland. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences. She previously taught at Stanford University and other US Universities.

Table of Contents

1. Introduction to Social Media 2. The Self in Social Media3. Personality in Social Media4. Gender and Cultural Considerations in Social Media5. Social Influence and Persuasion Processes in Social Media6. Virality and Emotional Contagion in Social Media7. Romantic Relationships on Social Media8. Anti-Social Behavior on Social Media9. Social Media and Well-Being

What People are Saying About This

From the Publisher

Integrates theory and research from psychology and communication/media studies to explore the psychological implications of social media use