Public Library Users and Uses: A Market Research Handbook

Public Library Users and Uses: A Market Research Handbook

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Overview

Public Library Users and Uses: A Market Research Handbook by Choong Han Kim, Robert David Little

This in-depth analysis of some 8,000 users sampled at a number of public libraries offers explanations and insights into the ways people use libraries in their local communities. Ample evidence supports the hypothesis that one's principal occupation or lack of one has a major bearing on the ways one uses the local public library; the public library will be an occupational necessity to most employed people in the decades ahead.

Product Details

ISBN-13: 9780810820210
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 11/28/1990
Pages: 384
Product dimensions: 5.74(w) x 8.74(h) x 1.08(d)

About the Author

Choong Han Kim ( Ph.D., library science, Rutgers) is a professor of library science at Indiana State University. He has been director for the Indiana Community Analysis Project, chaired the National Conference on Books by Mail Service, Las Vegas, 1970, and published Books by Mail—A Handbook for Libraries (Greenwood, 1977); The Indiana Community Analysis Project at the Indianapolis-Marion County Public Library; and articles in library journals. Robert David Little ( Ph.D., library science, University of Wisconsin, Madison) is chairperson and professor of library science at Indiana State University. He edits Indiana Media Journal, was a member and researcher for the Public Library Users Feasibility Study, U.S. Office of Education, prepared Uses and Users of Library Statistics of the National Center for Education Statistics—A Research Report (1978), contributed to the 1978, 1979, and 1980 Bowker Annual article on NCES surveys of school and public libraries, and publishes articles in library journals.

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