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Public Opinion / Edition 2
     

Public Opinion / Edition 2

by Carroll J. Glynn, Susan Herbst, Garrett J. O'Keefe, Robert Y. Shapiro, Mark Lindeman
 

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ISBN-10: 0813341728

ISBN-13: 9780813341729

Pub. Date: 09/01/2004

Publisher: Avalon Publishing


Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change, The authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in political

Overview


Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change, The authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in political science, psychology, sociology, and communications to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior, Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. Thoroughly updated, this edition includes new data and discussions throughout, including a chapter on economic and rational choice approaches to understanding public opinion. The chapters are carefully constructed to introduce terms and concepts to both advanced students and those unfamiliar with the field.

Product Details

ISBN-13:
9780813341729
Publisher:
Avalon Publishing
Publication date:
09/01/2004
Edition description:
Second Edition
Pages:
512
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

List of Illustrations
Preface

PART ONE - INTRODUCING PUBLIC OPINION
1 The Meanings of Public Opinion
2 The History of Public Opinion
3 Methods for Studying Public Opinion

PART TWO - THEORIES OF PUBLIC OPINION
4 Psychological Perspectives
5 Stereotyping, Social Norms, and Public Opinion
6 Perception and Opinion Formation
7 Economic Approaches

PART THREE - PUBLIC OPINION IN CONTEXT
8 Public Opinion and Democratic Competence
9 Public Opinion and Policymaking
coauthored with Lawrence R. Jacobs
10 Communicating, Campaigning, and the Public
11 Looking Ahead

Index

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