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Public Opinion
     

Public Opinion

by Carroll J Glynn, Robert Shapiro, Susan Herbst, Garrett O'keefe, Bruce A Williams
 
A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public.Chapters are carefully constructed to introduce terms and concepts to a reader unfamiliar with the field. The volume draws together authors from diverse fields, principally political

Overview

A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public.Chapters are carefully constructed to introduce terms and concepts to a reader unfamiliar with the field. The volume draws together authors from diverse fields, principally political science and communication studies. 320 pp.

Product Details

ISBN-13:
9780813329161
Publisher:
Avalon Publishing
Publication date:
01/07/1999
Pages:
496
Product dimensions:
6.34(w) x 9.28(h) x 1.34(d)

Meet the Author

Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University. Susan Herbst is Provost and Executive VP for Academic Affairs at the State University of New York, Center at Albany. Garrett J. O'Keefe is professor of journalism at Colorado State University. Robert Y. Shapiro is professor of political science at Columbia University. Carroll J. Glynn is associate professor and director of the Department of Communication at Cornell University. Susan Herbst is associate professor of communication studies and political studies at Northwestern University. She is the author of Politics at the Margin: Historical Studies of Public Expression Outside the Mainstream and Numbered Voices: How Opinion Polling Has Shaped American Politics.Garrett O'Keefe is professor and chair of the Department of Agricultural Journalism at the University of Wisconsin at Madison. Robert Y. Shapiro is professor of political science at Columbia University and the coauthor of The Rational Public.

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